Social Media Ads Manager
Help more patients find DocOrbit. You'll design and run our ads on Meta, Google and Apple, market by market, and make every one of them unmistakably DocOrbit.
About DocOrbit
DocOrbit is an AI-enhanced radiology second-opinion service. Patients upload an MRI, CT, X-ray or other scan on the web or in our iOS and Android apps, and get a clear report from Orbius, our AI radiology reporter, with a board-certified radiologist's review when it counts. More than 10,000 patients have used DocOrbit, in English, Turkish, German and Spanish.
The role
As our Social Media Ads Manager, you'll own paid growth on the patient side of DocOrbit: planning budgets with the founders, designing the creative yourself and scaling what works, region by region. We're design-first. We want ads people stop scrolling for, ads that could only come from DocOrbit, and the numbers to show they work.
What you'll do
- Plan, launch and optimize campaigns on Meta Ads (Facebook and Instagram), Google Ads (Search, YouTube and Performance Max) and Apple Ads for our iOS app
- Design the ads yourself, from statics and carousels to short-form video, and keep a steady pipeline of creative tests running
- Run campaigns region by region, adapting message, creative, language and budget to each market
- Give DocOrbit a distinct voice and look in paid media, so our ads stand apart from generic health advertising
- Scale patient acquisition on the web and in the app while keeping cost per acquisition and return on ad spend on target
- Own measurement: pixels, conversion tracking, app attribution and dashboards, set up with privacy and consent in mind
- Report weekly on spend, results and learnings, and decide with the founders what to test next
What we're looking for
- A design-first marketer: a portfolio of ad creatives you designed yourself, a sharp eye for type, color and layout, and fluency in Figma or the Adobe suite
- Proven, hands-on experience running and scaling campaigns on Meta Ads and Google Ads; Apple Ads experience is a strong plus
- Experience running campaigns across several countries or languages
- Data-driven: you know your CPA, ROAS and conversion rates, and you move budget on the evidence
- Fluent written and spoken English
Nice to have
- Marketing experience in healthcare, health tech or another regulated category, and a working knowledge of the ad platforms' health policies
- Motion design or short-form video editing in tools such as CapCut, Premiere Pro or After Effects
- Experience with app install campaigns and mobile attribution
- German or Spanish
Why join us
Your work decides how patients first meet DocOrbit.
- Ownership of paid growth on the patient side of the business
- Creative freedom to shape how DocOrbit looks and sounds in ads, in four languages
- Direct work with the founders, on a product that brings clarity to people facing a serious diagnosis
Make ads people stop for
Email your CV and portfolio to [email protected] with the subject “Social Media Ads Manager”, plus one campaign you scaled and what you learned from it.